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Dickies Fits ACT Students from Head to Toe with New Uniforms

Friday, December 7, 2012
By Eladio Jaimez

Dickies StudentsMarried with four kids, Santos Canales took a leap of faith when he decided to return to school.

Canales enrolled in the Air Conditioning & Refrigeration Technology (ACT) program at Texas State Technical College in order to pursue an associate's degree and deem himself more attractive to potential employers.

But the transition from full-time worker to full-time student hasn't come without sacrifice.

On Friday, Dickies made life a little easier for Canales and 59 other ACT students at TSTC. Dickies, the global leader in performance work wear, launched a new test program for ACT students called Tomorrow's Workers" that will equip students with new work wear.

Each student received five shirts, five pants and a pair of work boots. Each student's new wardrobe was valued at approximately $300 on the low end. The Dickies team was on hand to present the new work uniforms to the students. Dickies is celebrating its 90th anniversary this year and Dickies Public Relations Director Misty Otto said the new program is one way the company is honoring its longstanding relationship with America's workforce.

Otto said Dickies will follow up with students and faculty at TSTC periodically to get feedback on the uniforms and find ways to make their product better.

"It's a great opportunity for Dickies to support the community that has supported us for 90 years," Otto said. "We contacted Ruben (De La Rosa) and his team here at TSTC and partnered up. The staff here does a great job with the program and it's well-respected. The students here weren't equipped with uniforms so we figured it was a great place to launch this pilot program."

For Canales, it couldn't come at a better time.

"We've made a lot of sacrifices to get me back to school," Canales said. "I really appreciate Dickies for donating these uniforms. It really helps a lot. And our instructors have been very helpful too. They do everything they can to help the students and this is proof of that."

De La Rosa, the ACT department chairperson, said Dickies' contribution to the program not only affects the students and faculty but it'll have a lasting impression on the workforce.

"It's an honor to be a part of this pilot program," De La Rosa said. "Our students can now come to school and wear their new uniforms and be prepared for the workforce when they graduate. A lot of employers require their workers to wear uniforms. Our students will be prepared to work anywhere and will now also be used to the uniforms."











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