TSTC offers more than 50 degrees and certificates in many different areas of study.

Use the Search or A-Z Listing to find exactly what career you want to explore.
 
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Facebook Guidelines

For help at any time, please contact Marketing & Communications:

Webmaster Justin Zuniga (956.364.4146)

Strategy

Communicate with students, potential students, alumni and interested community members in a preferred mode of communication. Take advantage of the viral nature of Facebook — spread the word through our “friends" networks.

Facebook page owner

What to post

Who will be your fan?

Departments
Use model: News, events, sharing thoughts and comments

Department news, events, links to relevant information

Current students, alumni, advisory board members, industry contacts

Development
Use model: Relationship management, events

Alumni- or donor-related news and events

Alumni, donors, interested community members

Marketing and Communications
Use model: News, events, crisis communications

University news and events

Students, faculty, staff, media, interested community members

Student Relations/Recruiting
Use model: Promotion, sales,customer relations

Links to online information, application and admissions updates, student-related news and events

Potential and current students, parents

Facebook facts (2012)

  • Facebook currently has 845 million active users.
  • Facebook accounts for 1 out of every 5 pageviews on the internet worldwide.
  • Facebook users share over 100 billion connections collectively.
  • Over 50% of the population in North American uses Facebook.
  • 250 million photos are uploaded to Facebook daily.
  • There are 2.7 billion likes every single day on Facebook.
  • 57% of Facebook user are female (43% male).
  • The social media giant has 425 million mobile users.
  • The average Facebook user spends 20 minutes on the site per visit.
  • Facebook nearly doubled its revenue in 2011 by making over $1 billion ($600 million in 2010).

Understand the lingo

  • Page – stand alone page; mimics the profile page of a person but designed for an entity rather than an individual; followers are called Fans [use this instead of a personal account]
  • Group – collections of persons under a common purpose
  • Cause – collections of persons who may join under a common cause, usually to collect money
  • Person – individual people who get a home page update list and a profile page where they can add optional applications; followers are called friends.

Facebook Naming Conventions

Think first and foremost about searchability. Search engines such as Google and Twitter’s own search engine will pull up accounts based on key word relevance. Pick something obvious and relevant. That’s how you’ll get followers.

Tip: Remember to use TSTC in your name as it the most-used Google search term by people looking for our Web site.

  • Departments – facebook.com/TSTCHarlingen[department]
  • Development – facebook.com/TSTCSystemsupport
  • Marketing and Communications – facebook.com/TSTC or facebook.com/TSTC_Info
  • Services – facebook.com/TSTCWaco[service] i.e. facebook.com/TSTCWacolibrary

To create a custom URL like those listed above, follow these steps:

  1. Go to http://www.facebook.com/username/
  2. Select “Set a username for your Pages”
  3. Choose the Page and name it! You CANNOT change the username/URL

Customizing Your Page

Stick to simple graphics that represent the TSTC brand. Contact Marketing & Communications for help with graphics and design for your Facebook page.

TSTC Colors for Reference:

  • Red: #e11b22
  • Blue: #003357

Some images formatted for use:

View/Download Complete Image Gallaries

Available Options

  • Wall Postings – messages, photos, videos; allows fans to comment on these. All comments show up on every fan’s home page list and on all of their friend’s home page list.
  • Events – each event gets its own page, so it becomes a micro-site. Each event page has its own set of options, including an invite option that you can push out to all the page fans. Fan responses to those invites are posted on all fan/fan friends home page lists.
  • Event pages are opened and closed by date and then archived as past events on the master page.
  • Links – post links to http:// locations; includes option to include a summary, image from the Web page and our own comment. New links activate a fan notification; notifications are ‘on’ by default and may be forwarded both in and outside of Facebook.
  • Notes – this is a longer copy option that is similar to another page and allows text, photos, links and ability to link to other groups and persons. New notes activate a fan notification.
  • Video – posting a video library accessible from the page. New videos activate a fan notification.
  • Photo gallery
  • E-mail capability to all fans for direct communication; exposure to all fans’ friends through the home page updates and fans’ forwards

Updated: 11/28/2012











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