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Twitter Guidelines

For help at any time, please contact Marketing & Communications:

Webmaster Justin Zuniga (956.364.4146)

Twitter is, in essence, micro-blogging. From a business point of view, it’s a newswire in 140 characters or less. Use Twitter to release brief news and to provide links to additional information. Use Twitter to inform your followers.

Tweeter What to tweet Who to follow? How to engage your audience?


Use model: Department news, events and links to information

Department related news and events, job postings

Current students, alumni, advisory board members, industry

Answer questions promptly. Respond to comments. Know your followers.


Use model: Relationship management, events

Alumni- or donor-related

news and events

Alumni, donors, interested

community members

Answer questions promptly. Respond to comments. Know your followers.

Thank them for their support.

Marketing and


Use model: News, events,

crisis communications

University news and events

Students, faculty, staff, media, interested community


Answer questions promptly. Respond to comments. Be transparent.

Student Relations/Recruiting

Use model: Promotion, sales, customer relations

Links to online information,

application and admissions

updates, student-related news and events

Potential and current

students, parents

Answer questions promptly. Respond to comments. Provide more information when warranted.

Tip: While it may seem obvious, please remember you are Tweeting on behalf of TSTC

Twitter naming conventions – try to limit to 13 characters
Think first and foremost about searchability. Search engines such as Google and Twitter’s own search engine will pull up accounts based on key word relevance. Pick something obvious and relevant. That’s how you’ll get followers.
Consider these suggestions when choosing your name:

  • Departments - twitter.com/TSTC[location][department], i.e. twitter.com/TSTCcounseling
  • Development and Alumni Relations – twitter.com/TSTCAlumni
  • Marketing and Communications - twitter.com/TSTCWaco

Adding URLs, links, or images to your Tweets
You will see that there are many tinyurl links in Tweets across Twitter. This is an automatic feature built into Twitter. While you can go to tiny url sites such as tinyurl.com and many others, Twitter will automatically convert long links to smaller urls so the link fits your post. Twitter tracks click-throughs on the tiny urls. TSTC’s internal Google analytics will also track traffic on Twitter, so you can use the actual URL if that provides a strategic advantage.

If you need image hosting to supplement a Tweet, you can use a service such as twitpic.com, which lets you share photos on Twitter.

Feeding Twitter to your Facebook, MySpace and other social media

Make it easier on yourself and connect your facebook, myspace and twitter accounts so a profile update or tweet in one goes to the other.

Customizing your page
Stick to simple graphics that represent the TSTC brand. Contact Marketing & Communications for help with graphics and design for your Twitter page.

TSTC Colors for Reference:

  • Red: #e11b22
  • Blue: #003357

Some images formatted for use:

View/Download Complete Image Gallaries

Updated: 11/28/2012

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