Does the world need another barista? Fast food worker? Pro-football player? Lawyer? TSTC’s newest commercials are running in the Waco, Fort Bend, Williamson County, North Texas, Marshall, Harlingen and West Texas markets. The commercials feature four students undergoing a transformation into one of the high-tech high-demand fields offered at Texas State Technical College.
TSTC also launched a new radio campaign, running on Pandora and in radio markets in Williamson County, North Texas, and Marshall. The first one, Food Choices, drives home the point about what it’s like when you start your career at the wrong higher ed choice. TSTC is technically the best choice. This campaign had nearly 5 million impressions in our target market and had a click through rate 16% higher than the average for other Pandora campaigns. Take a listen to TSTC's Choices radio spot, and hear for yourself.
The second radio commercial will help demonstrate in a memorable way how many students choose a career pathway that lasts four or five years when all they need is one. Enjoy this second TSTC Choices radio commercial that debuts in July.