TSTC FAFSA Code:   009932

All West Texas Campuses

Contact Information:

Kay Johnson - 325.734.3630
Mayra Juarez - 325.236.8206
Nicole Whitley - 325.641.5955

Email: wtxfinaid@tstc.edu

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Julia Humphrey - 325.734.3612
Abilene Campus

Patricia Reid - 254.559.7720
Breckenridge Campus

Charlotte Tongate - 325.641.3901
Brownwood Campus

Rene Ralston - 325.235.7412
Sweetwater Campus

Nick Alvarado - 325.235.7331
Abilene/Sweetwater Campus
(254) 799-3611

3801 Campus Drive
Waco, TX 76705

TSTC is located off I-35 North at exit 342A, just north of Waco
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Creating Customer Driven Marketing

Presented by Christina Hollis, Digital Media Instructor for TSTC

Bullet Points:
• Target Marketing
- Customer Needs
- Customer Wants
- Customer Demands
• Setting a Budget
• Monitoring Customer Value and Satisfaction

A well-defined Target Market is the first element in creating a great marketing strategy for your company. Did you know it is also the most over looked piece by small businesses? Without identifying your target audience, your marketing efforts will be too broad; focusing on everyone, and let’s face it, no one’s target market is everyone. Bring lunch or just come listen as Christina helps you get on track with your marketing budget and target the right customers.

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